13 for 2013: Our most popular posts
A look back at the publishing industry in 2013 revealed ongoing challenges but also several strands of optimism.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/2013_2.jpg read more
View Article4 keys to a successful paid-content model
Is 2014 the year we'll see more tangible evidence of sustainable digital business models for paid contentMain Image:...
View Article3 massive marketing challenges for 2014
In a world of always-on smartphones, tablets and social media, it’s never been easier for marketers to stay connected with customers and prospects.Main Image:...
View ArticleInternet of Things: Media disruption ahead
A major focus of this week’s International CES trade show in Las Vegas is connected devices, also known as the Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/ces-crowd_1.jpg...
View ArticleIs email a priority, or an afterthought?
Email is the marketing equivalent of comfort food: an old standby that’s easy to prepare and generates mostly positive feelings, if only because performance is so easy to track.Main Image:...
View Article3 ways to give your digital business a boost
Driving profitable growth is a challenge in any industry; for magazine publishers, the hurdles are higher than most.Main Image:...
View ArticleWhat Miley Cyrus and [insert keyword] have in common: They're killing journalism
Another day, another tool that chips away at the foundations of journalism and good storytelling.Main Image:...
View ArticlePublishing's challenge: Staying relevant in a world of unbranded media
This is an abridged version of a Q&A from BoSacks’ Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/bryan-welch-ogden_0.jpg read more
View ArticleNative ads are everywhere!
Are native ads taking over digital media?Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/paid-post-logo-dell.png read more
View ArticleDigital transformation: follow the money
Are you willing to sacrifice short-term gains for long-term growth?Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/nielsen-media-spend-3q-2013_0.png read more
View Article3 web tools to boost audience engagement
The name of the game for web publishers is engagement. It’s not enough to optimize for search and drive traffic to your website.Main Image:...
View ArticleLinkedIn opens up its publishing platform to members - all 277 million of them
LinkedIn caused a shudder in traditional publishing circles in 2012 when it launched its Influencers program, which featured blogMain Image:...
View ArticleA 'red velvet' approach to audience development
Marketers’ growing investments in content marketing are heavy on content but generally light on an equally critical element: audience development.Main Image:...
View ArticleAs digital media grows up, will profitability follow?
If you're looking for a sign that online journalism is maturing, consider this: BuzzFeed is hiring copy editors.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/pendulum.jpg read...
View ArticleBrand as publisher? Yes. Brands buying publishers? Not so much
Should brands start acquiring media companies?Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/cmo.com-adobe_1.png read more
View ArticleNative advertising's attention-deficit problem
Native ads are shaping up as the equivalent of trees falling in the forest: If no one views sponsor-generated content, does it make a sound?Main Image:...
View ArticleWhat publishers can learn from Upworthy (and maybe Vox too)
Upworthy has turned curated content freshened with must-click headlines into a viral news machine, to the tune of around Main Image:...
View ArticleTipping point? Mobile usage surpasses TV viewing among 'multiscreen' users
The small screen is coming up big: A new study from global research agency Millward Brown finds that users spend more time on their smartphones than with any other screen, including...
View ArticleUsing video to humanize a B2B brand
Following consumer trends, B2B marketers are investing more resources in online video.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/b2b_video_humor.png read more
View ArticleB2B marketers: Time to get personal
Momentum is growing behind personalization of ads and content.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/target-customer_2.jpg read more
View ArticleThe debate over pageview journalism ignores the real problem: flawed business...
Pageview journalism is one of those topics that simmer underneath the surface, bubbling up from time to timeMain Image:...
View ArticleDon't ignore big data - but don't bet your marketing budget on it, either
Forrester’s Laura Ramos implores B2B marketers toMain Image: http://www.emediavitals.com/sites/emediavitals.com/files/needle-haystack.jpg read more
View Article3 tactics to drive loyalty - and collect better customer data
Customer loyalty is a scarce resource for many brands. Building it requires a valuable product or service and a great customer experience – and a whole lot of data to inform both.Main Image:...
View ArticleA tool for predicting social trends instead of reacting to them
How would your marketing or editorial strategy change if you could predict the future?Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/blab-topic_bubbles.jpg read more
View ArticleIt's time to reboot your app invention strategy
Some of our customers laugh when we call them app inventors, but the title is worth wearing.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/lightbulb-invention_1.jpg read more
View ArticleTo harness the power of big data, think small
Big data is very much in vogue, and with good reason, given the potential it offers to turn business information into highly useful market insights and strategies.Main Image:...
View ArticleTargeting the superfan: Publishers explore new community, membership models
How much are emotional bonds worth to a publisher?Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/slate-vip_0.jpg read more
View Article6 strategies to drive a digital transformation
I had the pleasure of speaking at Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/sites/dev.emediavitals.abm/files/6_dice.jpg read more
View Article4 Google Analytics custom variables every publisher should use
My first five years in online marketing were spent working for ecommerce and lead generation sites. My last five years have been with publishers. There is a huge disparity in how these types of sites...
View ArticleA small publisher makes a big bet on native advertising
Many print publishers approach digital innovation in increments, preferring smaller, transitional experiments over big-bang transformations. The Daily Tea doesn’t fit that mold.Main Image:...
View Article
